This was the message they sent to all the retailers...and we wanted to pass it along to you
"NEW Imaginisce Collection Availability Policy
Thanks to the increasing number of loyal fans like you, the Imaginisce brand is gaining momentum. Consumers are repeatedly visiting stores in search of the next fresh Imaginisce Collection. For example, Wild Things – a recent new release, was so popular that some of the items in an anticipated three month supply sold out in a single month. Place your reorders while supplies last!"
So with that said, I know customers have come back to us once they have purchased some paper they love but to only find out that it's gone or sold out. We noticed for us "retailers" the last year we have seen some big changes in the scrapbooking industry. Once a release comes out, whatever they make in production lot is it. They no longer "re-print" and whats out there...is out there. Boo-hoo for us, as some of the papers are so cute, we want to re-order and by the time we do...the paper line is sold out.
What does this mean for the consumers? See a paper you like, buy it and buy as much as you need before it's gone (no joke). Now a days, the new lines of paper only releases one lot (meaning-no reprinting). A part of me understands why...times have changed, so many lines of paper out there- if they print too much...then they have old paper (and who wants old paper). With paper releasing almost every quarter, vendors are reducing each print session.
We just wanted to pass on the news that we get to make sure you're informed. BTW: We still have both the Wild Thing and Teacher's Pet Line but it's going fast.
Happy paper shopping!
No comments:
Post a Comment